Insignia Productions, a leading film and production company in Kenya, provided full-service fixing and local production support for 7NEWS Spotlight on their investigative documentary exploring the hidden human workforce behind artificial intelligence. Filmed in Nairobi, Kenya, the project brought global attention to the often-unseen labour powering today’s AI systems.

Led by reporter Michael Usher, the documentary uncovers the “ghost workers” behind platforms like ChatGPT, Google, Amazon, and Meta—individuals who label data, moderate content, and train AI systems. It reveals the human cost behind AI, including low pay, exposure to harmful content, and key ethical concerns.

As a trusted partner in film and documentary production in Kenya, Insignia Productions played a critical role in facilitating the shoot on the ground. Our team managed local logistics, crew coordination, access, and production support—ensuring a seamless filming process in a sensitive and complex environment. From sourcing contributors to navigating locations across Nairobi, we enabled the international team to execute the story with authenticity and efficiency.

This project underscores Insignia Productions’ expertise in supporting high-profile international documentaries, reinforcing our position as a go-to production company in Kenya for global broadcasters and investigative storytelling.