Diamond Trust Bank – “Bank on Us, Bank with Us” Campaign
Insignia Productions was commissioned to produce the integrated advertising campaign for Diamond Trust Bank under the brand platform “Bank on Us, Bank with Us.”
The campaign involved a full multi-platform production, including a television commercial, print media photography campaign, and radio advertising, creating a cohesive rollout across broadcast, digital, and traditional media channels. The Insignia team managed key aspects of the production including casting, production design, filming, and photography to ensure the campaign delivered a strong and modern visual identity for the bank.
Shot with high production value, the TV commercials achieved over 1.5 million views, demonstrating strong audience engagement and helping reinforce the campaign’s message across digital platforms and television audiences.
The success of the production led to Insignia being commissioned to deliver the follow-up campaign, “Bank on Us, Bank with Us 2,” further strengthening the partnership between the production team and Diamond Trust Bank.
This project highlights Insignia’s expertise in TV commercial production in Kenya, delivering high-end advertising campaigns, brand storytelling, and integrated media content for leading financial institutions and major African brands.
CLIENT
Diamond Trust Bank
YEAR
2023
SERVICES
TVC
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