This TV commercial for Jubilee Insurance was produced and filmed by Insignia Productions, directed by Philippe Bresson.

The campaign marked a strategic shift for the brand, moving away from traditional insurance-style advertising toward a more youthful and contemporary visual approach. Through strong art direction, costume design, and cinematic storytelling, the production introduced a fresh and modern tone that appealed to a new generation of customers.

Produced in Nairobi, the project demonstrates Insignia’s expertise in TV commercial production in Kenya, combining creative direction with high production value. The campaign successfully delivered both television and print advertising content, helping reposition Jubilee Insurance with a more dynamic brand identity.